I wanted to start a series where I would focus in on a specific
brand I use, with a background on the brand, their products, and my own
personal experience with the items I own. For my first in the series, I
decided to take a look at Tarte Cosmetics, one of my personal favorite
makeup companies.
Tarte Cosmetics was
founded in 1999 by Maureen Kelly, who still serves as CEO of the company
today. Maureen started the company as a self-professed "beauty addict"
who was left disappointed that she couldn't find "pure, powerful"
products in the cosmetic market. She set out to create Tarte Cosmetics
as a eco-friendly cosmetic company that provided cruelty-free cosmetics
infused with amazing skincare ingredients (such as vitamins, minerals
and essential oils). In addition to this, all Tarte products are
formulated without parabens, mineral oil, gluten and many other
irritating ingredients. The company also takes care in their product
development, making sure their products look chic and colorful.
Since
starting the company fifteen years ago, Tarte has grown to be a
favorite makeup line for makeup artists, celebrities and the general
public alike. Originally only available in the US and Canada, the line
expanded just recently to being available in the UK (something the
blogosphere has been abuzz about). The brand has also won various awards
for many of their products, including bestsellers such as their
Marajuca Oil, Amazonian Clay Blush and Amazonian Clay Cream Eyeshadow.
As
for the products I can personally vouch for, I've tried out their
Marajuca Oil, Amazonian Clay Blush, Marajuca Oil Creaseless Concealer,
Amazonian Clay Full Coverage Concealer, Amazonian Clay BB Tinted
Moisturizer and Lights-Camera-Action Mascara. Whoo, that's a mouthful. I
can say that I have enjoyed all of these products, though I do have
some definite favorites.
Their
Clay Blush is absolutely flaw free, and it's pigmented formula makes for
one of my absolute favorite blushes. The Marajuca Oil and their LCA
Mascara are also great; I received the mascara
in a deluxe sample form, and while I really enjoy it I wouldn't say
it's something I reach for each and every day. The Marajuca Oil is
fantastic, an incredibly hydrating option to use overnight on my dry
skin. It's not something I'd recommend for daily wear, but certainly
overnight I think it's a great option.
Their
BB Tinted Moisturizer is one product I love. It provides a gorgeous,
sheer color that helps even skin tone without looking like you're wearing
much. With my dry skin, I prefer to wear another moisturizer underneath
it, because I don't find it all that hydrating. However I know there
are girls that have oily skin that adore the consistency of this base,
and the way it works for their skin. The Full Coverage Foundation is
also a great base, although the coverage is a lot more then I prefer to
wear. For anyone looking for a full coverage foundation that doesn't
look heavy though, this is a must-try. The finish is gorgeous and
glowing, and covers any and all flaws.
Finally,
there's the Marajuca Creaseless Concealer. As a concealer junkie, I had
heard some great things about this option and finally decided to go for
it. There's no doubt that this concealer covers well, and even better
it is infused with marajuca oil which hydrates the delicate skin
underneath eyes. My problem with the concealer is the formula. For some
reason, the formula would never dry down on my skin, and instead had a
consistently wet, shiny look to it. This could easily have been solved
with powder however, when I put powder on it it looked heavy and creased
like crazy. That said, I've seen some people look 100% fabulous with
this concealer on, and it's many people's HG. It was just too heavy for
me, and thus not my favorite product from the brand.
Anyways,
with all of this being said, Tarte Cosmetics is a brand I would not
only recommend but actually insist that everyone try out. I originally
tried it out because it was a Cruelty-Free Option, but ended up falling
in love with all of the products for many more reasons. Their Amazonian
Clay Blush, Marajuca Oil, and Amazonian Clay BB Tinted Moisturizer are
three products I would recommend to anyone and everyone, and there are
many more products from the brand that I look forward to trying in the
future.
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